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From
Nowhere to National Brand
Over the past ten years our experience involved working
in tandem with a manufacturing company to develop a brand and market plastic
lattice panels and accessories. The proprietary Tuff-Bilt® line became
a leading brand in the United States and abroad. The brand achieved success
by direct distribution to The Home Depot, Lowe's, Menards and independents
as part of a two-step distribution system. See
the Tuff-Bilt program.
$8
Million in 18 Months - Home Run Strategy
A most recently successful experience involved working
with Talon Surfaces, LLC, to develop branding, packaging, merchandising
and distribution for Korstone solid surface products. A successful program
was implemented with The Home Depot. The merchandising and branding efforts
for Korstone have become a part of The Home Depot's Best Practices book
of marketing. Talon Surfaces grew from $1.5 million to $8 million in 18
months and was sold to another manufacturer in February 2000. Perceived
consumer value drives product movement and strong brand acceptance. See
the Korstone program.
End-Aisle
Display Creates Successful Brand
In 2000, working with GeoMatrix, success was achieved through
branding, packaging and obtaining distribution for a plastic organizer
board now known as PegMaster. Initial success was obtained through Lowe's
as a "Big Box" exclusive. PegMaster continues to sell well.
How creating your own product shelf space can be very successful. See
the PegMaster branding program.
On-The-Money
Packaging Gains Distribution
This year we are working with our client Punati Chemical
Company to obtain added retail shelf space for their Smells Begone®
line of products (Original Smells Begone, Odor Absorber™, and Spot
Master™). In the first quarter of 2002, we helped them gain distribution
in nearly 1,000 new stores throughout the U.S., including WalMart, Lowe's,
Bed Bath & Beyond, Linens & More, and others. This strategy involved
establishing the perception of the fragrance through strong graphic representation.
See the Punati packaging program
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