Description:
A plastic pegboard system that helps families easily organize any area of their home.

Objective:
Obtain product movement without real shelf space while establishing a brand.

Program:
Develop a product name and split second value recognition for product movement by impulse purchase.

A small floor space in a very limited number of stores had been allocated by Lowe’s to try the product. The strategy for product attention was to keep the product presentation simple, offer split second recognized value and make the display scream "here I am", at the consumer. We planned a "dump" display with a red, yellow and black "header" that could not be overlooked. The customer could easily understand the value through display copy and then pick-up, touch and examine the product. Success was not instant, but over 12 months, unit sales increased every month. The product met plan and more.

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