Description:
Smell Begone® is a brand name for a group of odor eliminator products, some now produced with fragrances. The line consists of Original Smells Begone®, Odor Absorber®, Spot Master®, a spot remover. The line extensions are the fragrances.

Objective:
To obtain greater distribution by adding different fragrances to broaden the product lines and upgrade the packaging for all lines to sustain growth and perceived customer value.

Program:
All product lines were reviewed and two new scents were added to The Odor Absorber product line to give it a growth spurt by creating line excitement and greater selection. In creating new packaging for the added scents it became apparent that all other products had to have an updated graphic look to stay competitive within the brand family look. Our strategy was to create a graphic look for each product so that it would have an imagined transfer to the scent being developed. After completion the packaging was taken back to the buyers involved for image testing. The buyers accepted the graphics enthusiastically. Minor adjustments were incorporated and orders began coming in. Over the last three months distribution has increased by nearly 1,000 stores throughout the U.S., including WalMart, Lowe’s, Bed Bath & Beyond, Linens and More, etc. Momentum is on our clients’ side. The strategy is right on target.

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